Mar 31, 2010

Cool USB Flash Memory Storage

USB storage may just be a bunch of letters to many folks, but this acronym is making an impact in many more people’s lives. It is also making an impact in Hollywood, both on the small screen and the big screen.

The entertainment industry is merging with the technology industry when it comes to computer data storage. Just last night there was at least two prime time shows that referenced portable storage technology in one form or another.

One of the more common forms of storage is the USB flash drive. These tiny memory keepers are much more durable than the portable storage systems of the past (like compact discs and floppy discs). The flash drives can withstand most any of the casual abuse that users throw in their direction. They seem almost impervious to scratches and even dust.

This compact form of USB storage packs a lot of punch for its size. Even the least expensive choices can still store dozens of floppy disks worth of data. Some of these flash drives can hold more data than a CD (which typically holds around 700 MB). Even a DVD is no match for the pint sized storage.

Things are not all good in the land of USB flash drivers storage. The small size of the flash drives can be as much of a determent as it is a benefit. It is easy to lose, forget, or just simply misplace these storage systems.

Flash drives can have problems when it comes to over writing data. Unlike other types of data storage, the USB flash drive storage does not have a write-protection mechanism. It is also not completely indestructible. It can suffer from damage or have data corrupted by severe impacts.

In all, when it comes to USB storage, the flash drive packs in more data than other storage systems on the market. Besides, it just looks real cool.

Mar 29, 2010

Flash drive manufacturers warn: Hackers can decrypt 'secure' USB sticks

Here's some news that might cause concern for some users of hardware-encrypted USB memory sticks.

Many companies and individuals use thumb drives equipped with hardware-based encryption to secure their sensitive data. This is sensible as there have been far too many instances of USB sticks being lost containing confidential patient records, school children and records relating to US soliders serving in Afghanistan and Iraq.

Even plans for secret troop movements stored on memory sticks have been lost on the floor of a nightclub.

In fact, if you can think of a type of personal sensitive information - chances are that someone, somewhere, has lost it on a USB stick.

So having a thumb drive that automatically encrypts the data contained upon it is a good idea, as it will mean that even if you do lose your USB stick in the back of a taxi or down the side of the sofa that identity thieves won't be able to do anything with the sensitive information contained upon it.

What's going to be causing some anxiety amongst IT teams is that SanDisk has issued a security bulletin explaining that versions of its Cruzer Enterprise flash drive contain a vulnerability that could allow unauthorised parties to access encrypted data on your USB stick. SanDisk's alert was at pains to point out that the the flaw was not in the drive's hardware or firmware, but in the accompanying code that runs on the user's computer.

Kingston Technology has also chimed in with its own security advisory (presumably based upon the same vulnerability) regarding the potential for hackers to access encrypted on some of its USB drives too. Kingston's advisory doesn't provide much information other than advising affected customers to contact their technical support team for an update, but does explain that a "skilled person with the proper tools and physical access to the drives may be able to gain unauthorized access to data".

A similar warning has also been published by Verbatim.

According to a report in The H, the vulnerability was discovered by SySS, a German penetration testing firm, and revolves around a fairly elementary loophole in the way the flash drives handle passwords.

Frankly, it's pretty shameful that these so-called secure drives should be vulnerable to this kind of attack. Clearly if someone inside your organisation, or an attacker with your firm in his gunsights, was interested in reading confidential information held on an encrypted USB stick then this would be a very attractive method of attack (if they could gain physical access to the device, of course).

So far the drives said to be affected by the security flaw are:
*Cruzer Enterprise USB flash drive, CZ22 (1GB, 2GB, 4GB, 8GB)
*Cruzer Enterprise FIPS Edition USB flash drive, CZ32 (1GB, 2GB, 4GB, 8GB)
*Cruzer Enterprise with McAfee USB flash drive, CZ38 (1GB, 2GB, 4GB, 8GB)
*Cruzer Enterprise FIPS Edition with McAfee USB flash drive, CZ46 (1GB, 2GB, 4GB, 8GB)
*Kingston DataTraveler BlackBox (DTBB)
*Kingson DataTraveler Secure – Privacy Edition (DTSP)
*Kingson DataTraveler Elite – Privacy Edition (DTEP)
*Verbatim Corporate Secure USB Flash Drive (1GB, 2GB, 4GB, 8GB)
*Verbatim Corporate Secure FIPS Edition USB Flash Drive (1GB, 2GB, 4GB, 8GB)

No-one is denying that USB memory sticks are useful. But, if they are going to carry sensitive information, then proper secure encryption must be used. And if you haven't already done so, put in place a policy which can detect and block unauthorised use of removable storage devices.

Mar 26, 2010

How To Install Windows 7 Faster Using USB Flash Drive

I’ve tried researching on how to install Windows XP from a USB flash drive before and when I finally managed to do it, the whole process is so unbearably slow that I thought I would NEVER install it from a USB flash drive. Recently there has been many articles about installing Windows 7 from USB flash drive and I’ve decided to give it another try and see if there is any improvement on the speed.

Installing Windows from USB has its advantage which is you don’t need to worry if the DVD drive cannot read the disc or if there is any scratches on the Windows installation DVD, and it is more convenient to carry around your USB flash drive rather than a DVD disc. Moreover, a lot of new compact small laptops or desktops doesn’t even have a CD/DVD drive. Other than that, you can even save useful software setups such as Firefox, Windows Live Messenger, 7-Zip, Orbit Downloader and etc into the USB drive so you can install them once Windows installation has been completed.

I will show you two ways (manual and automatic) on how to install Windows 7 using your USB drive.

Before we start, make sure you have at least a 4GB USB flash drive. Windows 7 installation files takes up around 3GB of space.






The manual way

1. Insert your USB flash drive.
2. Hit WIN+R, type cmd and click OK.
3. Type diskpart and hit ENTER
4. Type list disk, hit ENTER and identify the disk number for your USB flash drive. You MUST be very sure of this or else you’ll be formatting the wrong drive later on. If you have only one hard drive, then normally your USB flash drive will be disk 1.











5. Type select disk 1 and hit ENTER
6. Type clean and hit ENTER
7. Type create partition primary and hit ENTER
8. Type select partition 1 and hit ENTER
9. Type active and hit ENTER
10. Type format fs=fat32 and hit ENTER
11. Type assign and hit ENTER
12. Type exit and hit ENTER
13. Insert the Windows 7 installation DVD disc and copy everything from the DVD to your USB flash drive.
14. Boot up your computer with USB flash drive. You will need to go into your BIOS and make sure it is set to boot from flash devices. If you got it right, the Windows 7 installation should load from your USB flash drive.

The automatic wayThere is a software called WinToFlash that does everything above automatically. All you need to do is run the program, set the location of the Windows 7 installation disc and the destination of your USB flash drive.











1. Download the latest version of WinToFlash
2. Extract and run WinToFlash.exe
3. Click the big check button to start Windows setup transfer wizard.
4. Click Next
5. Specify the locations of Windows files and USB drive then click Next. The Windows files path if the drive letter of your DVD drive and the USB drive is the drive letter of your USB flash drive.
6. Select “I Accepted the terms of the license agreement” and click Continue.
7. Click OK to start formatting your USB flash drive and the files will be automatically transferred from your Windows 7 install disc to your USB flash drive.
8. Click Next when finished copying and boot up the computer with USB flash drive. You will need to go into your BIOS and make sure it is set to boot from flash devices. If you got it right, the Windows 7 installation should load from your USB flash drive.

Your computer hardware specification plays a part on the time taken to install Windows. I managed to complete installing Windows 7 from USB flash drive with only 17 minutes and my desktop’s specification is Intel Pentium D 2.8GHz, 2GB ram, 7200RPM 160GB SATA hard drive and MSI 945P Platinum mainboard. When I time installing Windows 7 using DVD, it took 22 minutes. So on my desktop computer, it is 22% faster installing Windows using USB flash drive compared to DVD.

Mar 24, 2010

Creating Bootable Vista / Windows 7 USB Flash Drive

This will walk through the steps to create a bootable USB flash drive for the purpose of installing a Vista or Windows 7 OS. These instructions assume that you have a computer with Windows Vista installed on it.

Required:
*USB Flash Drive (4GB+)
*Microsoft OS Disk (Vista / Windows 7)
*A computer running Vista / Windows 7

Step 1: Format the DriveThe steps here are to use the command line to format the disk properly using the diskpart utility. [Be warned: this will erase everything on your drive. Be careful.]
1、Plug in your USB Flash Drive
2、Open a command prompt as administrator (Right click on Start > All Programs > Accessories > Command Prompt and select “Run as administrator”
3、Find the drive number of your USB Drive by typing the following into the Command Prompt window:diskpartlist diskThe number of your USB drive will listed. You’ll need this for the next step. I’ll assume that the USB flash drive is disk 1.
4、Format the drive by typing the next instructions into the same window. Replace the number “1” with the number of your disk below.
select disk 1
clean
create partition primary
select partition 1
activeformat fs=NTFS
assign
exit
When that is done you’ll have a formatted USB flash drive ready to be made bootable.

Step 2: Make the Drive Bootable Next we’ll use the bootsect utility that comes on the Vista or Windows 7 disk to make the flash drive bootable. In the same command window that you were using in Step 1:
1、Insert your Windows Vista / 7 DVD into your drive.
2、Change directory to the DVD’s boot directory where bootsect lives:d:cd d:\boot
3、Use bootsect to set the USB as a bootable NTFS drive prepared for a Vista/7 image. I’m 4、assuming that your USB flash drive has been labeled disk G:\ by the computer:bootsect /nt60 g:
5、You can now close the command prompt window, we’re done here.

Step 3: Copy the installation DVD to the USB drive The easiest way is to use Windows explorer to copy all of the files on your DVD on to the formatted flash drive. After you’ve copied all of the files the disk you are ready to go.

Step 4: Set your BIOS to boot from USB This is where you’re on your own since every computer is different. Most BIOS’s allow you to hit a key at boot and select a boot option.

I used these instructions to get my new Dell Mini 9 laptop loaded with Windows 7 (the PDC bits). HTH.

Mar 22, 2010

Panda USB and AutoRun Vaccine

The Microsoft Windows Operating Systems use the AUTORUN.INF file from removable drives in order to know which actions to perform when a new external storage device, such as a USB drive or CD/DVD, is inserted into the PC. The AUTORUN.INF file is a configuration file that is normally located in the root directory of removable media and contains, among other things, a reference to the icon that will be shown associated to the removable drive or volume, a description of its content and also the possibility to define a program which should be executed automatically when the unit is mounted.

The problem is that this feature, widely critizised by the security community, is used by malware in order to spread by infecting as soon as a new drive is inserted in a computer. The malware achieves this by copying a malicious executable in the drive and modifying the AUTORUN.INF file so that Windows opens the malicious file silently as soon as the drive is mounted. The most recent examples of this are the W32/Sality, W32/Virutas and also the W32/Conficker worm which, in addition to spreading via a vulnerability and network shares, also spreads via USB Flash drives.

Due to the large amount of malware-related problems associated with Microsoft AutoRun we have created a free utility for our user community called Panda USB Vaccine.
















Computer Vaccination

The free Panda USB Vaccine allows users to vaccinate their PCs in order to disable AutoRun completely so that no program from any USB/CD/DVD drive (regardless of whether they have been previously vaccinated or not) can auto-execute. This is a really helpful feature as there is no user friendly and easy way of completely disabling AutoRun on a Windows PC.

USB Vaccination

The free Panda USB Vaccine can be used on individual USB drives to disable its AUTORUN.INF file in order to prevent malware infections from spreading automatically. When applied on a USB drive, the vaccine permanently blocks an innocuous AUTORUN.INF file, preventing it from being read, created, deleted or modified. Once applied it effectivelly disables Windows from automatically executing any malicious file that might be stored in that particular USB drive. The drive can otherwise be used normally and files (even malware) copied to/from it, but they will be prevented from opening automatically. Panda USB Vaccine currently only works on FAT & FAT32 USB drives. Also keep in mind that USB drives that have been vaccinated cannot be reversed except with a format.

Download

Panda USB Vaccine is a 100% free utility. We’ve tested it under Windows 2000 SP4, Windows XP SP1-SP3, and Windows Vista SP0 and SP1. Feedback is always welcomed. Click on the download button below to start downloading.





Command line Operation

For advanced users who wish to run Panda USB Vaccine automatically at boot to notify every time a new USB device is mounted on the system or to perform network-wide computer vaccinations via login scripts or other distribution methods, Panda USB Vaccine can be operated via command-line. Its input parameters are the following:

USBVaccine.exe [ ABC…Z ] [ +system-system ] [ /resident [/hidetray] ]

[drive unit]: Vaccinate drive unit+system : Computer vaccination-system : Remove computer vaccination/resident: Start program hidden and prompt for vaccinating every new drive/hidetray: Hides tray icon when used with the /resident command

Examples:
To vaccinate USB drives F:\ and G:\, useUSBVaccine.exe F G
To vaccinate the computer, useUSBVaccine.exe +system
To vaccinate computer and prompt for vaccinating every new drive without showing a tray icon, useUSBVaccine.exe /resident /hidetray +system

It could be very useful to create a Shortcut in the Startup folder to USBVaccine.exe with this last command line (or without the /hidetray) to make sure that every time you boot the computer USBVaccine gets loaded by the system and it vaccinates the computer and prompts the user for vaccinating any new non-vaccinated USB drive. However if you do this under Vista, UAC will block it from running at Startup as it requires admin priviledges. We’ll fix this in future versions.

Mar 21, 2010

When Your Computer Won’t Recognize Your Flash Drive

If your Windows XP computer is not recognizing your USB flash drive, its likely that you computer simply is confused as to what drive letter to assign to the memory stick. Fortunately, the fix is a simple one. This trick also works when your computer refuses to recognize a USB drive or other removable storage device.

First, hit Windows+E to open an Explorer window.

Select “My Computer.”

Right click and choose “Manage” from the contextual menu. This will open a window called “Computer Management.”

Select “Disk Management”, which is under “Storage”

On the bottom right side of the window, you’ll see a list of all of the storage devices currently attached to the computer. If your flash drive is listed there, that’s great—you can fix the problem. If not, this solution won’t work.

Right click on the drive listed in that window. This will bring up a contextual menu. Choose “Change Drive Letter and Paths.”

This will bring up yet another window, which will show your “missing” drive. Choose “Change” at the bottom.

Another window will pop up. This one will have a drop down menu on the right hand side. Choose a letter “higher” than the one currently assigned to the drive. If it’s “E”, for example, choose a letter between “F” and “Z.” Its probably best to pick one toward the end of the alphabet.

Once you’ve selected a drive letter, a warning message will come up saying that “Changing The Drive Letter of a Volume Might Cause Programs No Longer To run.”

That’s OK. It’s likely that all you’ve got on the drive is data. Click on Yes.

That will return you to the Computer Management Window.

Your drive now should function properly.

Mar 19, 2010

Kingston's Mega-Drive Is a Cram Course in Data

It’s larger than the hard drive on many computers, but significantly smaller than a Snickers bar.

Be prepared to pony up big bucks — in the neighborhood of $1,100 — for Kingston’s just-released 256-gigabyte USB flash drive. The DT-310, for DataTraveler, can store up to 54 full-length movies, or enough music that you could play a different CD’s worth of tunes each day for a year.

In mid-2009 Kingston introduced its first-generation 256-gig drive in most other parts of the world, but not in the United States. The second-generation device, just announced, is a bit quicker than the original DataTraveler 300: it can read data at up to 25 megabytes per second and write it at 12 megs a second.

“We saw an opportunity to push the capacity envelope for USB Flash drives in the marketplace. Customer feedback and our research determined that this is a great solution for designers, engineers and architects who have a need to easily store and transport large data files,” Andrew Ewing of Kingston said in a statement. The goodie has a five-year warranty and features Password Traveler software, for securing data.

Mar 18, 2010

How to Install Windows 7 From USB Drive

Before you begin, you will require the following:
There are guides on how to prepare your USB drive so you can put all the Windows 7 files on it, then boot from your USB drive and install Windows 7, but they are all lengthy and require a bunch of commands. The process below is the easy one.
Before you begin, you will require the following:
USB Flash Drive (4GB minimum)
Windows 7 ISO Image file UNetbootin

Now insert the USB drive, run UNetbootin, and select Disk Image as ISO. Browse your local drive for Windows 7 ISO that you downloaded and click Open. Now Select Type as USB and choose the drive. Once done, it will look like a bit similar to the screenshot shown below.
Click OK and it will begin extracting all installation files to the USB drive. The whole process will take some time(10-15 minutes), so have patience.
Once the installation is complete, reboot your computer. Now while your system is starting up press the appropriate button(usually F1, F2, F12, ESC, Backspace, or Escape) to bring up Bios Boot Menu. Change the startup order to boot USB by default, usually you will have to press F6 to move the selected USB device on top. Once done, save changes and restart the system.

Mar 5, 2010

What is OEM?

1) Originally, an OEM (original equipment manufacturer) was a company that supplied equipment to other companies to resell or incorporate into another product using the reseller's brand name. For example, a maker of refrigerators like Frigidaire might sell its refrigerators to a retailer like Sears to resell under a brand name owned by Sears. A number of companies, both equipment suppliers and equipment resellers, still use this meaning.
2) More recently, OEM is used to refer to the company that acquires a product or component and reuses or incorporates it into a new product with its own brand name.
I introduce some china OEM USB flash supply company:china USB & USB flash drivers

128GB Corsair Flash Voyager GT USB flash drive

When we designed our 128GB Corsair Flash Voyager GT USB flash drive we expected that we would end up with a pretty high performance USB flash drive on our hands. We designed it bottom-up for speed by using a rather novel dual-controller architecture, in an attempt to bypass some of the limitations of the UFD controllers that were in production at that time.
We didn’t realize JUST how fast it was, though, until we tested it against some competitive 128GB USB flash drives. We ran both synthetic benchmarks and real-world tests to determine how we did against the competition. And, we were pretty pleased with the results!

Corsair Memory

Corsair is a computer peripherals and hardware company headquartered in Fremont, California, USA. Corsair designs and sells a range of products for computers, including high-speed DRAM modules, ATX power supplies (PSUs), USB flash drives (UFDs) , CPU and memory cooling solutions, computer cases, and solid-state drives (SSDs).
In addition to its worldwide headquarters in Fremont, CA, Corsair maintains a production facility in Taiwan for assembly, test, and packaging of select products, distribution centers in Asia, the United States, and Europe, and has sales and marketing offices throughout the United States, Europe, and Asia.
But now in china many company produce OEM USB flash drive which Quality as good as Brand USB flash drive.

Mar 4, 2010

When we designed our 128GB Corsair Flash Voyager GT USB flash drive we expected that we would end up with a pretty high performance USB flash drive on our hands. We designed it bottom-up for speed by using a rather novel dual-controller architecture, in an attempt to bypass some of the limitations of the UFD controllers that were in production at that time.

We didn’t realize JUST how fast it was, though, until we tested it against some competitive 128GB USB flash drives. We ran both synthetic benchmarks and real-world tests to determine how we did against the competition. And, we were pretty pleased with the results!

Corsair Flash Voyager GT 128GB vs Kingston 128GB
Data Traveler vs. ST Luxio 128GB

Test Setup
CPU: Intel Core 2 Quad Q6600
Memory: 4GB
Motherboard: EVGA 680i
Video Card: Nvidia 8800 GTS
HDD: WD Raptor 74GB
OS: Windows Vista 32Bit SP1
UFD Format: NTFS

Benchmark Results

CrystalDiskMark 2.2

Part

Sequential Read

Sequential Write

Random Read 512K

Random Write 512K

Random Read 4K

Random Write 4K

128GB Flash Voyager GT

32.6 MB/s

28.8 MB/s

32.5MB/s

23.0 MB/s

4.4 MB/s

1.1 MB/s

128GB Kingston

32. 5 MB/s

19.1 MB/s

32.3 MB/s

2.7 MB/s

6.6 MB/s

0.02 MB/s

128GB Super Talent

21.5 MB/s

17.5 MB/s

21.5 MB/s

2.0 MB/s

6.1 MB/s

0.02 MB/s

HDBench 3.50

Part

Sequential Read

Sequential Write

Random Read

Random Write

128GB Flash Voyager GT

32.6 MB/s

28.8 MB/s

32.5MB/s

23.0 MB/s

128GB Kingston

31.4 MB/s

13.2 MB/s

30.7 MB/s

5.2 MB/s

128GB Super Talent

20.7 MB/s

12.9 MB/s

20.7 MB/s

5.5 MB/s

Copy/ Transfer files from PC to UFD elapsed time

Part

2,600 MP3’s (16GB)

3GB WMV Video

5,200 MP3’s (32GB)

513 Random Files (JPG, MOV)

128GB Flash Voyager GT

12m 35s

2m 11s

26m 15s

1m 58s

128GB Kingston

31m 35s

3m 33s

69m 01s

4m 09s

128GB Super Talent

33m 24s

3m 47s

67m 23s

3m 50s

Kingston Digital Releases 256GB USB Flash Drive information

Kingston DT310 250GB have sale in us.Kingston Digital has announced the release of DataTraveler 310, the first 256GB USB Flash drive in the United States. The DataTraveler 310 replaces the 256GB DataTraveler 300, released in July 2009 to the Asia/Pacific and Europe, Middle East and Africa regions. The drive includes Password Traveler software, which allows the user to create and access a password-protected privacy zone. The price for the drive is $1,108. Prices for data storage do tend to come down over time.

"We saw an opportunity to push the capacity envelope for USB Flash drives in the marketplace. Customer feedback and our research determined that this is a great solution for designers, engineers and architects who have a need to easily store and transport large data files," said Andrew Ewing, USB business manager, Kingston. "For the enthusiast who wants easy access to their full media library, the DataTraveler 310 can store up to 365 CDs, 54 DVDs or 51,000 images. This device makes an entire collection of data easily portable."

Kingston DataTraveler 150 64GB USB Flash Drive

I remember when 64MB flash drives were just coming out, they were expensive and considered a luxury item, now not so much, they’re pretty much useless at this point in time. The latest drives on the market today are 64GB in capacity, that’s a huge jump from the 64MB of just a few years ago. On a 64GB USB drive you can fit a little over thirteen and a half DVDs wort of information, that’s a lot on such a small device. I love doing what I do as it allows me to see things evolve more closely than the average person, it’s amazing how far we’ve come in just a short amount of time with technology.

Today for review I’ve got a product from our friends over at Kingston, it’s their DataTraveler 150 64GB USB drive. Only a handful of companies today produce 64GB flash drives, so it’s a treat to be getting one of these for review really, and of course in this review I’m comparing the DataTraveler 150 to another 64GB drive and some other high capacity USB drives.

SanDisk flash drive can replace big chips

SanDisk USB flash drive news.SanDisk has launched a 32GB solid-state drive using flash memory chips, intended as a replacement for conventional hard disk drives.
Notebooks equipped with the new drive, which is expected to add around $600 to the cost of a machine, could be available in the first half of 2007, SanDisk said Thursday.
Samsung, a maker of computers and flash memory, announced last May that it would sell laptops with flash-memory drives of a similar capacity. Samsung's drive then added around $1175 to the cost of its laptop.
The launch of SanDisk's drive means that other notebook computer manufacturers will be able to offer the fast, durable, low-power consumption storage devices made possible by using flash memory, according to the manufacturer.
Until now, large capacity flash-based drives found buyers primarily in the military, aerospace, and telecommunications industries, which require systems that can operate under challenging environmental conditions. The declining cost of NAND flash memory, however, has made solid-state drives economically viable in other areas, including notebook computing, SanDisk said.
Solid-State Design Speeds File Access
Unlike conventional hard drives, which need to spin into action to seek files, flash memory-based drives contain no moving parts. The 32GB drive, for instance, can boot up Microsoft's new Windows Vista operating system in 35 seconds, compared to 55 seconds for a notebook with a hard disk drive, according to SanDisk. The SanDisk drive also offers average file access rates of 0.12 milliseconds, compared to 19 milliseconds in machines with a hard disk drive.
Another advantage of the flash memory drive, SanDisk said, is its comparatively low power consumption. The chip requires 0.4 watts during active operation compared to 1.0 watts in most hard drives.
SanDisk will offer the drive to equipment manufacturers in a 1.8-inch package.
* See more like this:
* flash drive,
* solid state drive,
* sandisk,
* ssd,
* flash-based drive,
* notebook hard drive

Mar 1, 2010

OEM USB flash drive to meet design by yourself

When you are using OEM USB flash drives to serve as a promotional tool, you are already a wise business owner. With your logos being engraved on the pen drives, you are putting them to market your brand on their own. Knowing this fact, many businesses have already begun to give away flash drives as free gifts. The know the power of it when it comes to marketing the brand and the values it brings to their daily lives.
OEM USB flash drive let your business friends not to easy to forgot your when they use gifted flash drive,and it will give your more business.
o what are some of the factors that need to be considered when it comes to promotional pen drives? The list is exhaustive and for the purpose of this article, you are going to discover three of them.
First and foremost, some people like the pen drives to be handy and small. In fact, not some, but most of the people on earth love what is convenient and handy to carry with them. Imagine, when the first mobile phone was developed, it was as big as a briefcase. People simply had no choice but to carry the huge mobile phone around, no matter where they go. Today, mobile phones are smaller than the size of your palm, which is way much better to carry around with them. Likewise, custom USB flash drives need to have the equal or similar contribution to the society instead of something that takes up a lot of energy of the people.
Secondly, the storage capacity plays a very important role in determining which pen drive is preferred. The very first pen drive ever developed could only contain 8MB of files and today, it is almost useless for many people on earth. People need much bigger storage capacities that will store up to 80GB. For both businesses and home users, not only they are transferring important documents, but files like audios, videos and flash animations will take up even bigger space in a pen drive.
Therefore, you need to know who your target market is and what exactly they need. You would not want to give away the custom USB flash drives of 8MB to a group of working adults because they are not going to find it useful. Likewise, when you are giving away a 128MB pen drive to a programmer, it is probably as good as a junk. So be wise on that.
Now, no matter what kind of businesses you are already in, there will always be some customers who are greedy. They will simply take whatever that are being given to them. While it is not wrong for them to be greedy, it in turn makes it so much easier for your business to decide what to give to them. Whether they like it or not, they are going to help you to promote your business brand in a very indirect way with the use of the custom USB flash drives.